It seems every new technology gets labeled "social," and every vendor wants to be "global", "leader", "first," or some combination of these. So it's important to get the real story and follow a structured approach to product selection. With this in mind, I'll be conducting a workshop on selecting Social Software at the Interop conference in Mumbai, India.
I'll analyze the social software marketplace and offer an approach for selecting the right social software tools for your requirements. We'll also have a look at several examples in order to better appreciate some of the concepts. This workshop is based on our Community and Collaboration evaluation research, though I've customized it based on examples in the Indian context.
So if you're attending, please come and say hello. My session is on Wednesday, 29th September, but I'll be present there all three days.