Do You Need a Customer Data Platform?
This advisory paper takes a look at CDPs: what they are, how they are different from DMPs or CRMs, and why you might need one...
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On-Demand: Town Hall Debate on Design Thinking and Tech Selection
In this town hall format, three experts shared their stories and answered questions....
![Five Mistakes That Can Kill a Technology Project [On-demand video]](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1509215973.png)
Five Mistakes That Can Kill a Technology Project [On-demand video]
There's nothing worse than seeing a project doomed to fail before the implementation even begins. ...
What to Make of WordPress DXP
Digital Experience Platform is a sexy term now, but in the case of WordPress, what does it really mean?...
See You at the DX Summit this November?
Hope to see you in Chicago this November!...
Our most popular technology selection on-demand webinars
While nearly all of RSG's research and advisory requires a subscription, we do offer complimentary public webinars....
![[Live Briefing] A Fresh Look at the CRM Marketplace - 18 October](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1507688703.png)
[Live Briefing] A Fresh Look at the CRM Marketplace - 18 October
Take a rapid tour of he modern CRM marketplace, based on RSG's latest research into the major players....
There is no such thing as a DXP
I don't know any enterprise customer that wants — or believes it remotely possible — to obtain all those services from a single vendor. No, this is a vendor fantasy, getting peddled by analyst shills....
Design Thinking and Tech Selection: A Town Hall with Lou Rosenfeld
Join us for a fast-paced town hall-style discussion to learn about software selection and best practices....
Whither SugarCRM?
SugarCRM has always been a bit of an anomaly in the CRM market....
Tech Selection Tips #14: Run Competitive Bake-Offs
Like all good things, a useful bake-off takes time and attention, since the mechanics can get tricky. But the payoff is worth it....
Thanks for the Book Reviews!
We wanted to take a moment to say a special thank you to a few people who took the time to write extended reviews of the book....
![[Live Briefing] The Right Way to Select Digital Asset Management Technology - 21 September](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1507688489.png)
[Live Briefing] The Right Way to Select Digital Asset Management Technology - 21 September
In this session, RSG Managing Director and Analyst Jarrod Gingras will take you on a tour of the current DAM technology landscape. You'll come away with a proven methodology for selecting the right solutions for your enterprise....
Apply Design Thinking to Technology Selection
Digital teams should replace outdated, waterfall-based approaches to selection with a more agile, adaptive process better suited to modern enterprise environments...
![[On-demand Briefing] Build a Better Business Case for WCM](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1503500519.png)
[On-demand Briefing] Build a Better Business Case for WCM
In this session, RSG Founder Tony Byrne explored the key benefits the right WCM technology can provide -- as well as attendant costs....