Tech Selection Tip #3: Setting the Right Business Foundations

  • May 22, 2017

Take a clear approach to decision-making to keep the process moving and ensure that decisions reflect broader enterprise priorities. You also want to ensure you have an accurate picture of enterprise maturity and capabilities to incorporate new digital capabilities....

Updates to WCM Vendor Reviews

  • May 19, 2017

Major forces are buffeting the Web Content & Experience Management (WCM) marketplace, and key vendors and open source players are tacking in different directions in response. Some are expanding the scope of functionality, others are narrowing their focus, while others simply sail on like it's still the good old days....

Selection Tip #2 - Build the Right Team

  • May 16, 2017

The main point here is that people with different expertise and responsibilities should have input into the process, although a business leader ultimately drives the decision-making with significant IT input....

Join Us for MarTech Trends and Secrets

  • May 3, 2017

MarTech Webinar Series and an Advisory:
1. MarTech Trends (Public)
2. MarTech Secrets (Subscribers Only) 3. Advisory: Contrasting Marketing Clouds (Subscribers Only)...

Jive Software Sells Itself

  • May 2, 2017

Just last week we updated our Enterprise Collaboration and Social Software research and advised customers - "Jive is at a crossroads; as an enterprise buyer, understand that there are more likely changes afoot for the vendor itself."...

Is Facebook Workplace for you?

  • May 1, 2017

If you are considering Workplace, here is a quick visual decision guide. You can also download our complete Workplace review as the complimentary sample and read it yourself....

Oracle Addresses Analytics with Moat Acquisition

  • April 21, 2017

Suffice it to say that with Oracle, like its competitors, these toolsets remain standalone offerings rather than an integrated whole. So a savvy customer will still cherry-pick the right solutions rather than going with a single vendor....

Contrasting the Marketing Clouds - Adobe, IBM, Oracle, Salesforce

  • April 20, 2017

We just released an advisory paper "Contrasting the Major Marketing Clouds" for RSG research subscribers. This brief is an excellent way for marketing / technology executives to quickly gain a comparative understanding of the leading marketing clouds....

The Main Problem with .NET WCM Vendors

  • April 19, 2017

They have each innovated in their own way and built up channel networks, but also have benefited heavily from Microsoft's abdication of this space. Yet, there's one glaring weakness that limits them among the larger enterprise customers they all covet....