Five signs that vendors influenced an analyst report
The problem is not that vendors bribe analyst firms outright. The game is more subtle than that....
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Why is employee digital experience important?
High-quality customer experiences are now considered table stakes in the digital world. But what about employee digital experience?...
Tech Selection Tips #9: How to Engage Vendors
There are multiple solicitation approaches that you can use to engage with technology suppliers in any selection process....
Updated Workplace and MarTech Subway Map
Every six months Real Story Group updates its longstanding vendor "tube map."...
Twenty Years of Web CMS
My 1996 initiation — with TeamSite, EBT DynaWare, and StoryServer — was pretty brutal....
Tech Selection Tips #8: Target the Right Suppliers
The key for you is to match a vendor's sweet-spot use cases with your specific needs, and the way to do this is via scenario analysis....
Whither Open Source ECM?
What's going on? I think there's several reasons neither platform hit lift-off...
Why a Single Vendor Can't Meet Your Employee Experience Needs
You won't find a single, dominant player. In fact, some of the larger vendors have proven slower to adopt software "consumerization" practices....
Technology Selection Tips #7 - Find More Than the Usual Suspects
For information and research, be sure to cast a wide net and not rely on a single source of advice. Along the way, you may discover key bidders who weren't among your initial list of "usual suspects."...
ECM Standards in Perspective
In real life I don't see ECM standards proving particularly meaningful, and you should see them as a relative benefit rather than absolute must-have....
WCM for Uncle Sam
As you might expect the list shows a great diversity in systems deployed, but also suggests some aging platforms. What to make of it?...
Tech Selection Tips #6: Ask Questions That Really Matter
You want to enumerate key issues not as checklists, but as a series of questions to bidders that will yield more useful and informative information exchange....
New CRM Evaluation Research
Customer Relationship Management is increasingly the backbone of MarTech and digital customer engagement. After many requests from RSG subscribers to apply our rigorous evaluation methodology to this marketplace, we decided to add a new vendor evaluation stream...
North Plains DAM - Pros and Cons
RSG's Digital Asset Management research includes an evaluation of North Plains against our tough criteria. So where does deploying NEXT makes sense...and when would you want to look at alternatives?...
Tech Selection Tips #5: User Stories Are Everything
After defining the business case, this the most important foundational work you will do in any technology selection effort, so spend some time to get it right...