Four words to drop from your RFP - and one to add
In product selection, as in life, the key to differentiating among possible alternatives is precision....
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WCM Updates: Adding Liferay and New Evaluation Scenario
I'll say a short requiem for RSG's decade-long portal evaluation stream: it was fun while it lasted....
![[Webinar] Apply Design Thinking to Technology Selection](http://static.realstorygroup.com:82/images/blog/Book-Krigsman.png)
[Webinar] Apply Design Thinking to Technology Selection
Bring your thorniest tech selection challenges to this fast-paced session...
What Do We Mean When We Say We Want Netflix?
CX leaders frequently tell me they want "Netflix-like" experiences. What does that really mean?...
![[Webinar] 2019 Omnichannel Vendor Map](http://static.realstorygroup.com:82/images/blog/subway_Graphic_March2019_1028.jpg)
[Webinar] 2019 Omnichannel Vendor Map
Get a closer look at some key themes in the new 2019 Omnichannel Vendor Map....
Journey Orchestration Technology Across Four Stages
In considering journey orchestration for your organization, we advise you to understand where you’ll be designating each of these four services...
![[Webinar] The Omnichannel CX Stack](http://static.realstorygroup.com:82/images/blog/Omni Reference Model.png)
[Webinar] The Omnichannel CX Stack
Learn how to guide your future stack investments toward supporting omnichannel needs....
![[Webinar] The Right Way to Select a CDP](http://static.realstorygroup.com:82/images/blog/CDPLogoLandscapeApril2019(1).png)
[Webinar] The Right Way to Select a CDP
Which CDP is right for you?...
What Sitecore's Hedgehog Acquisition Really Means
Lesson: high-end WCM platforms don't operate in real life like the packaged solutions you saw in sales demos....
Evaluating Microsoft Dynamics Marketing
Microsoft has had a somewhat checkered history with MarTech. ...
![[Webinar] The Right Way to Select DAM Technology](http://static.realstorygroup.com:82/images/blog/DAM-logo-landscape-2018-sept(1).jpg){kind=logo}
[Webinar] The Right Way to Select DAM Technology
Take a tour of the DAM technology landscape and come away with a proven methodology for selecting the right solution for your enterprise...
SAP Announces CDP
Keeping all your customer data in once place is a great objective. However, what that place should be is a tricky question....
Updates to CDP Vendor Evaluations
New vendors ActionIQ, Celebrus, and SessionM, along with updates to Lexer and NGDATA....
Create the Right Vendor Short List with RealQuadrant
What if you could get beyond mysticism and magic to understand which vendors are uniquely well-suited to your specific business objectives?...
[Webinar] The Right Way to Select WCM Technology
Considering a new web CMS? Join Tony for this fast-paced look at the landscape....