Tech Selection Series: Articulate a Business Case
Welcome to the first edition of RSG's "Real Story Vendor Procurement" (RSVP) best practices series. I'll be sharing some foundational advice...
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Don't Leave Money on the Table
Experience tells me many of you feel rushed to spend resources on low-quality projects....
Updates to CDP Vendor Evaluations
The CDP (orange) line on RSG's Omnichannel Vendor Map seems perpetually under construction...
The Sitecore Paradox
The vendor's focus on core R&D and channel-based selling proved a winning business strategy, but I think Sitecore has hit a ceiling in recent years....
Complimentary eBook on Selecting Technology
I'm happy to offer a complimentary ebook to Technoloy Selection Specialists at end-user enterprises....
Announcing RSG's Stack Leadership Executive Council
Enterprise subscribers to RSG's Stack Advisory packages are invited to apply to our Omnichannel Executive Council....
![[Webinar] The Right Way to Select WCM Technology](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1566226573.jpg)
[Webinar] The Right Way to Select WCM Technology
Join RSG Founder Tony Byrne to assess your Web CMS capabilities, with a better understanding of where you lead and lag......
Challenge of Scale within the Enterprise - Part 1
At the risk of getting all smarty-pants on you, I think scale is actually a really important question to ask if you work in digital for a large enterprise....
![[Webinar] The Right Way to Select DAM Technology](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1569342144.jpg)
[Webinar] The Right Way to Select DAM Technology
Does your DAM platform help you achieve key omnichannel marketing goals or does it hinder your progress?...
Why Did CDP Vendor Evergage Launch a Data Warehouse?
The larger story here is that marketing and CX teams are looking for data warehouse and/or data lake-type services, but may not have recourse to that tooling internally...
![[Webinar] Pilates for Your MarTech Stack](http://static.realstorygroup.com:82/images/blog/Trend_image_file_1568313105.jpeg)
[Webinar] Pilates for Your MarTech Stack
Learn how to build a more cross-channel approach to redirect resources lower in your MarTech stack....
Do You Need a Customer Data Platform?
This advisory paper takes a look at CDPs: what they are, how they are different from DMPs or CRMs, and why you might need one...
TeamSite Marriage Counseling
Was reminded recently in a call with an RSG subscriber that some TeamSite implementations linger on, like a really bad relationship you can't seem to end. Maybe it's time for counseling?...
Marketo versus Eloqua
As we talk to more customers, some real differences emerge....
Do You Need More Than Just DAM to Manage Digital Rights?
Gaining control of your rights-managed assets is a major driver to the adoption of DAM technology....