Take a clear approach to decision-making to keep the process moving and ensure that decisions reflect broader enterprise priorities. You also want to ensure you have an accurate picture of enterprise maturity and capabilities to incorporate new digital capabilities....
Major forces are buffeting the Web Content & Experience Management (WCM) marketplace, and key vendors and open source players are tacking in different directions in response. Some are expanding the scope of functionality, others are narrowing their focus, while others simply sail on like it's still the good old days....
The main point here is that people with different expertise and responsibilities should have input into the process, although a business leader ultimately drives the decision-making with significant IT input....
Join to learn how to run a more efficient, iterative, and empirical vendor selection process that will get you business value faster....
It's an old adage in the tech world: if you don’t have a solid business rationale for what you’re doing, you will never achieve business value....
Please join RSG Founder Tony Byrne for a recorded webinar, "Incumbent Vendor Health Check."...
This technology certainly has potential for several scenarios. But these are early days and it will be a while before it becomes mainstream....
MarTech Webinar Series and an Advisory:
1. MarTech Trends (Public)
2. MarTech Secrets (Subscribers Only)
3. Advisory: Contrasting Marketing Clouds (Subscribers Only)...
Just last week we updated our Enterprise Collaboration and Social Software research and advised customers - "Jive is at a crossroads; as an enterprise buyer, understand that there are more likely changes afoot for the vendor itself."...
If you are considering Workplace, here is a quick visual decision guide. You can also download our complete Workplace review as the complimentary sample and read it yourself....
In this edition we now include a full-blown evaluation of Facebook Workplace against our strict criteria....
Suffice it to say that with Oracle, like its competitors, these toolsets remain standalone offerings rather than an integrated whole. So a savvy customer will still cherry-pick the right solutions rather than going with a single vendor....
We just released an advisory paper "Contrasting the Major Marketing Clouds" for RSG research subscribers. This brief is an excellent way for marketing / technology executives to quickly gain a comparative understanding of the leading marketing clouds....
They have each innovated in their own way and built up channel networks, but also have benefited heavily from Microsoft's abdication of this space. Yet, there's one glaring weakness that limits them among the larger enterprise customers they all covet....
Let's say you've been publishing websites and other digital experiences via an enterprise Web Content & Experience anagement (WCM) platform. Where should you focus your improvements?...