Is ROI the Best Way to Measure Enterprise Social Success?

Ever since the dawn of enterprise collaboration, pundits have debated the best way to measure business value. Return on Investment (ROI) is the holy grail of such justifications, but ROI can be tough to measure on internal-facing digital initiatives.

In our recent Town Hall debate, I had the opportunity to debate the issue with Dion Hinchcliffe. We each had to take a firm side on what's actually a nuanced topic, and Dion made a very strong case in favor of ROI. I explored useful alternatives in the context of enterprise social-collaboration.

I had some pointed things to say about mis-use of ROI, but play the video and then you be the judge...

Meanwhile, if you'd like to replay the entire, 10-topic debate, you can watch it on-demand here.


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