RSG has just released version 8.0 of our Digital & Marketing Asset Management research, evaluating 34 DAM tools offered by 31 different vendors.
The market has changed a lot in the past few months, as some tools or vendors have been sold or acquired, and others have debuted major new versions.
What I find most interesting is that DAM isn't just DAM anymore — it's evolved into not only a foundational enterprise technology, but it's also inextricably linked to our creative digital workplaces, our marketing technology stacks, and even our product development lifecycles. So we rate not only at how well each tool performs as a DAM, but also at key capabilities like ease of integration and cloud proclivity.
In this new edition, we've reformatted the way we present the research, making it easier to scan and cull out the key points that should influence your buying decisions.
Remember, in addition to reading all the details about the strengths and weaknesses of each vendor, you can also use our evaluation tools and choose the criteria that are most important to you, to quickly get to a short list.
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