The Customer Data Platform (CDP) marketplace has evolved rapidly over the past three years, and enterprise interest has only deepened during the pandemic. The market is maturing as well, with RSG advising some initial CDP replacements efforts as licensees get more savvy about true needs and fits.

Access this recorded video with RSG founder Tony Byrne to learn about the changes, and a look into key trends for 2021. Learn about the changing scope of CDP within broader MarTech stacks, what it means for big vendors entering the market in recent years, and how you should think about your customer data technology investments in the coming year.

Access The Recording Here ➤

Enjoy!