Picturepark evaluation added to our DAM research

We've been furiously updating our Brand & Digital Asset Management evaluation research these past few months, and today we release an update that adds an evaluation of Switzerland-based vendor Vision Information Transaction (VIT) and their software, Picturepark.

Although about a third of Picturepark customers come from Switzerland, gradual expansion throughout DACH, western Europe, and now the US have positioned them as a key competitor to the likes of Canto, celum, and Widen. 

Picturepark has two particular attributes I'll highlight here:

  • They're a primarily SaaS vendor, which is still rare in the DAM world. Though their percentage of hosted customers is dropping (now hovering around 80%), their approach is similar to Widen's: provide a straightforward brand library with minimal hassle; don't heavily customize.
  • Under the covers, Picturepark technology is all Microsoft-based, another rarity in the DAM world. Along with ADAM and Equilibrium's MediaRich, this makes it a potentially good fit if you're a Microsoft shop and planning on implementing DAM in-house, including perhaps integrating with SharePoint.

Nevertheless, VIT is also having a few growing pains, as many of the more modern wave of DAM vendors have also experienced. Get the full details in our latest research, so you can mitigate the risk factors accordingly.

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