Oracle and Salesforce - More similar than different?

In our recently updated Marketing Automation and Social Technology evaluations, we review a number of Digital Marketing Platform Vendors including Oracle and Salesforce.

Oracle and Salesforce represent two very different vendors that share a vision of integrated digital marketing, but come to this space from very seperate directions. Salesforce is trading on the strength of its CRM facilities, while Oracle has cobbled together a surprisingly wide array of social functionality.

What's common though between these vendors is that both of them have created their suites mostly via acquisitions.

In 2012 Oracle acquired four companies – Eloqua, Vitrue, Involver, and Collective Intellect. Of these, the last three form the basis of Oracle’s rebranded "Social Relationship Management" (SRM) Suite. Oracle Eloqua Marketing Cloud is a separate offering for marketing automation.

Salesforce's story is similar too. It acquired ExactTarget, Pardot, Buddy Media, Radian6, Social.com and a few others to create its own "integrated offering" called "Salesforce ExactTarget Marketing Cloud."

However, beyond this similarity, the individual products that make up Oracle's and Salesforce's respective suites are quite different when it comes to specific functionality, with markedly divergent weaknesses and strengths. We review these similarities as well as differences in detail in the updated reviews.

You can download a sample here.


Our customers say...

"Finally, a review of MarTech suites that takes a critical look at these tools. I found it essential to understanding the promise of these solutions -- as well as some important tool and vendor weaknesses."


Alexander Deligtisch, Founder, Spliteye Multimedia

Other Email & Marketing Automation posts