No BS Guide to the CDP Marketplace

It will come as no surprise that the CDP marketplace has gotten very hot over the past year and as a full of hype. 

Vendors are starting to make very expansive claims about capabilities and use cases at a time when large enterprises in particular should be getting clearer about the specific role of unified customer data in their overall stacks. 

Join RSG Founder Tony Byrne for a fast-paced, No Bullshit Guide to the CDP Marketplace (🔒 login required), along with pitfalls you should avoid to make sure you find the right CDP fit for your particular needs.

We invite all of RSG's CDP stream subscribers to join us. Register now (🔒).

No BS CDP Marketplace

We invite all of RSG's DAM stream subscribers to join us:

Date: Wednesday May 6, 2020 
Time: 1:00-1:30 PM EST (17:00-17:30 UTC)

If you are not a subscriber to the CDP research, you can subscribe here, inquire here.

Or, check out these publicly available free on-demand CDP webinars:

[On-Demand Briefing] The Right Way to Select CDP Technology

[On-demand Briefing] The Right Way to Select Technology for Your New Omnichannel Stack

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Webinar: Composable CDPs - Myths and Realities

Register to learn what composability really means in a CDP context and how to distinguish vendor fluff from genuine opportunities. Come away with some conclusions that might surprise you!