New vendor to our DAM research: Bynder

Bynder, one of the newer kids on the DAM block, is an Amsterdam-based, born-digital marketing and brand asset management platform, a purely cloud offering geared towards marketing technology workflows. As recently as a few years ago, Widen was easily the prominent SaaS-oriented DAM offering; today, Widen’s competitors in this space are vast: Bynder, Canto, Woodwing's Elvis, Picturepark, Shutterstock’s WebDAM, North Plains’ OnBrand all have similarly affordable and in some cases, more modern SaaS DAM offerings. 

With a rapidly growing young team, Bynder has a web-centric start-up mentality and big ambitions, now competing with the industry stalwarts and winning new enterprise clients. Bynder is VC-backed, with rapid growth and a burn rate to match - we assess the opportunities and the risks in the latest DAM research release.


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