I'm thrilled to announce a special four-part Online Educational Series called "Selecting the Right DAM for the 2020s" in partnership with HS Events.

Digital Asset Management projects can fail for a variety of reasons, but nothing is more frustrating than a project doomed to fail from the outset because you chose the wrong platform for your enterprise's needs.

The series explores what's wrong with traditional approaches to selecting DAM technology, and why they often lead to bad choices. You'll get introduced to a new, better way -- based on proven, design-thinking methodologies that can drive successful decision-making.

The series features four detailed sessions:

Session 1: The Wrong Way to Select Technology
Tuesday, September 8, 2020
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

In this session, we'll explore what's wrong with traditional methods for selecting DAM technology. Get a list of what not to do so you can save time, money, and a whole bunch of headaches.

Session 2: A Better Way to Find the Right DAM - Part 1
Tuesday, September 22, 2020
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

In this session, we'll give strategies for building the right business case, the right selection team, and the right user stories that capture your needs and serve as the critical test cases throughout the selection process.

Session 3: A Better Way to Find the Right DAM - Part 2
Tuesday, September 29, 2020
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

In this session, we'll undertake an intensive examination of the current Digital Asset Management marketplace so you can develop the right shortlist. Then we'll show you how to test these shortlisted vendors through RFPs that actually work, useful demo weeks, and competitive proof-of-concepts, so you can make a confident final decision.

Session 4: DAM's Role in an Omnichannel World
Tuesday, October 6, 2020
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

Finally, we'll look at how DAM needs are evolving and becoming more sophisticated as enterprise digital leaders seek greater re-use and customization at the customer delivery tier. See how leading enterprises are decoupling data, content and experience capabilities for greater flexibility, and understand what this means for the future of your DAM technology choices.

Each session is 75 minutes and includes 25 minutes of questions on any challenges you may face with your DAM selection.

We're giving the first 20 people to book a 20% discount... Click here to register and enter the code FIRST20 to receive the reduced rate.

Hope you can join me!