New DAM vendor in our research: Brandworkz

With a history of over 25 years developing brand management tools, Brandworkz is one of a host of smaller, previously workgroup-oriented DAM vendors trying to break the larger enterprise market.

As the name suggests, the main focus for the company has been supporting branding and marketing workflows. Brandworkz is one of the easier DAM systems to configure, with a range of features for web site templating that are more commonly found in WCM systems.

Like many other DAM vendors, Brandworkz is on a path to integrate with other flavors of marketing tools. It will be interesting to see whether they can forge the relationships and churn out the code necessary to run with the larger players in this space.

For the time being, we invite you to access our latest research, and see how Brandworkz measures up to the other players in the crowded landscape of Brand and Marketing Asset Management.


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