In the WCM world, headless is all the rage. But if you step back a bit and take an architectural view of your MarTech stack, you'll find that a "legless" approach will become much more important as the decade rolls on.
What's driving this new architecture? A new customer-centric grammar and attendant prioritization of omnichannel customer engagement. Read on at LinkedIn.
Remember: the whole point of a CDP is to add value to Marketing and Digital operations.
Identity snafus are merely the most visible symptom of a much larger infrastructure challenge—and AI is about to make your choices far more consequential
Of all the platforms in a large-enterprise MarTech stack, CDPs have always engendered the most debate. What specific services make sense at that tier? How should CDPs fit into a modern architecture? Who should own and run the platform? What's the impact of AI?
The term CRM can take on very different meanings -- you'll want to align around just one.
