IXOS, a major European DM vendor, has purchased struggling Swiss Web CMS company, Obtree. This news (by way of Creuna's Jens Hoerup) continues the trend of established players snapping up smallish CMS and DAM companies to broaden their portfolios and achieve greater economies of scale. Note that, continuing this trend, such an acquisition decidedly does not represent "consolidation." No product is going away here. If anything, the Obtree offering will likely emerge stronger. But one caveat emptor: buyers should never mistake a broad portfolio of products from a single vendor for a truly integrated "suite"....
Read the news off Yahoo, because ixos.com is getting hammered right now