Growth and Turmoil in the WCM Mid-Market

The middle of the Web Content & Experience Management (WCM) marketplace has seen substantial expansion over the past several years. In particular, the large and vibrant .NET technology segment has experienced rapid change.

As a buyer, what to make of this? We'll share some broader marketplace trends with our subscribers shortly, but in the meantime, I'm pleased to announce a significant update to our WCM vendor evaluations, with a particular emphasis on the major, .NET-oriented players.

At a high-level there are two contradictory trends going on here:

  1. Several vendors are closing on Sitecore from a feature standpoint, calling into question Sitecore's ample price premium going forward
  2. Several of those same vendors are facing institutional turbulence

A closer look at key .NET players

Ektron has simplified its strategy and beefed up its executive ranks, but important questions linger about the base technology.

EPiServer continues to deepen and broaden its platform, becoming a legitimate contender to Sitecore, but its institutional future now looks a bit cloudy.

With this report release, we begin coverage of open source Umbraco, which continues to attract a loyal following. However, Umbraco's "thin core" strategy risks getting out of sync with the broader marketplace in the absence of strong community governance.

Sitecore continues to work on scaling and back-filling some features it brought to market prematurely, which certainly bodes well for existing licensees, but prospective customers should remain skeptical of Sitecore's ambitious roadmap.

Sitefinity is a value-oriented player with a broad (if not deep) feature set, but its future looks murky under new ownership

Getting your hands on the latest vendor evaluations

Subscribers can log in above to see the latest report edition. Or pit vendors head-to-head using our online comparison tool.

(Wondering if your firm already subscribes? Many global organizations already have access to RSG research. Check with your research department or contact us to find out whether your organization already subscribes.)

If you don't subscribe, you can download a sample excerpt; for WCM, it's a complete evaluation of HP-Autonomy's TeamSite platform.

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