Five Career Tips for MarTech Leaders

You're a smart, industrious MarTech leader. You surely work in a fast-changing environment. You're delivering ample value to your enterprise. Are you also taking the right steps to advance your career?

Now, I'm not a professional career coach or guru. But I've been watching you and your peers grow your careers over the past decades, and together with my colleague Jarrod Gingras , we have some advice to share, tailored specifically for MarTech leaders.

In Episode 7 of our podcast series, Real Story on MarTech, we warn against aligning too closely with a single vendor, relying too much on platform expertise, and treating data teams as “the help.” Instead we counsel you to build domain expertise, partner closely with data ops folks, and step-change your career via omnichannel strategies.

Did you notice the absence of AI in that previous paragraph? Listen or watch to find out what we have to say about AI and your career...

Jarrod and Tony dinging Salesforce. Again.

Listen to Episode 7

Watch Episode 7

Any tips you'd like to add? Feel free to do so on LinkedIn!

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RSG Recorded Webinar: Modernize Your MarTech Selection Process

On-demand Webinar: Modernize Your MarTech Selection Process

Juggling a multiplicity of stakeholders, lengthy requirements checklists, and ambitious timelines are just a few of the challenges MarTech leaders face in selecting technology. Throw in AI-hype and some overly-aggressive sales practices from a vendor or two and things can get downright ugly.