All too often you the MarTech leader get sandwiched in the middle

The slogans change, but the underlying misconceptions don’t

Many enterprise MarTech teams are piloting AI services across different channels. Somewhat fewer are pushing prototypes into enterprise-wide production amid questions of cost, consistency, and readiness.

We can declare a victor: composable MarTech - Digital stacks have won

However much debated, the report documents uncomfortable truths about AI in the modern enterprise -- but you can close those gaps