Episode 8: Is Your MarTech Vendor a Zombie?
Some MarTech vendors are "zombies" — drifting through the market on legacy code, outdated R&D, or dwindling venture cash. These companies often coast on old technology, legacy maintenance fees, or venture cash rather than true innovation. They may appear stable, but their products stagnate, R&D fades, and support dwindles.
In spirit of the Halloween season, in this episode, we'll explain how to spot the undead in your MarTech stack!
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Previous Episodes:
- All episodes
- Episode 1: Vendor Bullying: What It Is and How to Stop It
- Episode 2: The Future is Legless: A New MarTech Paradigm
- Episode 3: MarTech Selection: The Good, the Bad, and the Ugly
- Episode 4: Why IT Industry Analysts Suck
- Episode 5: How MarTech Leaders Tackle Big Challenges
- Episode 6: A Roadmap for Your DAM Journey
- Episode 7: Career Killers and Kudos for MarTech Leaders