Episode 5: How Top Martech Leaders Tackle Big Challenges
What's working (and what's not working) across key areas like customer data, personalization, content supply chains, stack modernization, AI, and organizational models?
Based on years of conversations inside RSG's vendor-free MarTech Leadership Council, we'll take a grounded look at how top enterprises are tackling today's MarTech challenges.
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In this episode:
- Understanding MarTech Leaders and Their Challenges
- The Importance of Customer Data
- Personalization: The Evergreen Challenge
- Content Supply Chains and Their Evolution
- Agency Engagement and In-House Capabilities
- The Future of Omnichannel Content Management
- AI's Role in Content Strategy
- MarTech Stack Modernization
- Organizational Models in MarTech
- Key Lessons and Future Directions
Previous Episodes:
- All episodes
- Episode 1: Vendor Bullying: What It Is and How to Stop It
- Episode 2: The Future is Legless: A New MarTech Paradigm
- Episode 3: MarTech Selection: The Good, the Bad, and the Ugly
- Episode 4: Why IT Industry Analysts Suck
