Episode 3: MarTech Selection: The Good, the Bad, and the Ugly
Selecting the best-fit MarTech platform is not an ultimate guarantee of success. But it's a critical pre-condition to getting your team off on the right foot. A savvy MarTech leader will want to do this right, for the benefit of your enterprise....and your career....
RSG podcast episode 3 breaks down the "good" practices that lead to successful MarTech selection outcomes, the "bad" habits that derail teams, and the truly "ugly" missteps that can doom a project before any implementation even begins.
From building a solid business case and conducting test-based evaluations, to avoiding bloated spreadsheets and vendor manipulation, you'll hear real-world examples, practical tips, and expert insights.
Listen to Episode 3:
Watch Episode 3:
Listen now or save for later!
In this episode:
- Intro to MarTech Platform Selection
- The Good: Successful Technology Selections
- The Bad: Common Selection Pitfalls
- The Ugly: Worst-Case Scenarios
- What You Should Do
Episodes:
