MarTech has evolved from an idea, to a stack, to a career path for enterprise leaders who can successfully bridge the domains of marketing, technology, and data. After supporting MarTech leaders for nearly two decades, RSG has distilled key strategic lessons to apply for the coming AI era.

The MarTech landscape is shifting rapidly, amid requirements for omnichannel engagement and greater understanding about the enterprise foundations required for successful AI in Marketing.

What does MarTech selection look like in an era characterized by almost overwhelming AI messaging? How much does AI really matter to finding the best-fit platform and vendor? What do you need to do differently, and what remains tried-and-true?

Salesforce Marketing Cloud remains a cornerstone for many enterprises. But last week’s disruption is a reminder that legacy gravity has real operational consequences.

The MarTech Stack Leadership Council exists to give senior enterprise leaders a space to think more clearly about the technology, content, data, and operating models shaping modern marketing, content, and digital experience stacks. We have two upcoming Council meetings that we invite you to consider.