Episode 12: Taxonomy and Your MarTech Stack

30-Mar-2026

In this episode, Tony and I host taxonomy expert Stephanie Lemieux, President & Principal Consultant at Dovecot Studio, to explore the critical role of taxonomies in modern MarTech stacks, particularly across content, data, and decisioning systems.

Listen to Episode 12:

Watch Episode 12:

Listen now or save for later!

Previous Episodes:

All episodes
Episode 1: Vendor Bullying: What It Is and How to Stop It
Episode 2: The Future is Legless: A New MarTech Paradigm
Episode 3: MarTech Selection: The Good, the Bad, and the Ugly
Episode 4: Why IT Industry Analysts Suck
Episode 5: How MarTech Leaders Tackle Big Challenges
Episode 6: A Roadmap for Your DAM Journey
Episode 7: Career Killers and Kudos for MarTech Leaders
Episode 8: Is Your MarTech Vendor a Zombie?
Episode 9: What We're Grateful for in Martech
Episode 10: Agents and the Future of Your MarTech Stack
Episode 11: DAM and Your Content Demand Chain

Episode 18: Getting to DAM 4.0: The Future of Digital Asset Management In the AI Era

October 15, 2026

Tony and I explore the ideas in my new book, including the evolution of DAM, why enterprises struggle to scale AI initiatives, and the shift from traditional content repositories to intelligent, AI-driven content delivery.

Book Cover: Getting to DAM 4.0 - by Jarrod Gingras

It's Official: "Getting to DAM 4.0" has Launched!

October 1, 2026

You may know — particularly if you’ve heard one of my recent podcasts, webinars, or event presentations — that I’ve been working on a new framework for the progressive phases of DAM, detailing tech, practices, and organization for each.