In this episode, Tony and I dive into Agentic AI. We break down what Agentic AI really is, where it delivers real value today, and why most enterprises are still far from running their stacks autonomously. From task agents to cross-platform orchestration, we share practical use cases, hard lessons from real-world prototypes, and what MarTech leaders should watch out for next.

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Previous Episodes:

• All episodes
• Episode 1: Vendor Bullying: What It Is and How to Stop It
• Episode 2: The Future is Legless: A New MarTech Paradigm
• Episode 3: MarTech Selection: The Good, the Bad, and the Ugly
• Episode 4: Why IT Industry Analysts Suck
• Episode 5: How MarTech Leaders Tackle Big Challenges
• Episode 6: A Roadmap for Your DAM Journey
• Episode 7: Career Killers and Kudos for MarTech Leaders
• Episode 8: Is Your MarTech Vendor a Zombie?
• Episode 9: What We're Grateful for in Martech