Episode 1: Vendor Bullying: What It Is and How to Stop It

This first episode of the Real Story on MarTech Podcast explores how you can recognize bullying behavior, stand your ground, and make smarter, more empowered technology decisions. 

Whether you're deep in vendor selection or managing an existing MarTech stack, this episode arms you with tools to protect your team and your budget, as well as advance your career.

Listen to Episode 1:

Watch Episode 1:

In this episode:

  • Introduction to Vendor Bullying in MarTech
  • Defining Vendor Bullying
  • The Sales Process and Vendor Tactics
  • The Impact of Vendor Bullying
  • Recognizing Common Bullying Tactics
  • Strategies to Combat Vendor Bullying

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