EPiServer Acquired: No big deal

Swedish WCM vendor EPiServer was acquired a few weeks ago -- and I've been trying to come up with something meaningful to say about it ever since. Because between all the surprising mergers and acquisitions over the past few years, with all of their implications and possible impact -- this is one of the most uneventful ones ever.

If you want the blow-by-blow news, read all about it on CMSWire. The most interesting tidbit is that the new owners have no experience in content technologies; it's an investment firm with a large, diverse portfolio, none of it internet (let alone web) related. The majority of EPiServer shares were previously owned by another investment firm. Following the cancelled IPO earlier this year, this was a good alternative for them to still cash in. As the vendor changes hands from one investor to the next, there aren't any strong ideas for sudden changes to the EPi-everything product line-up.

So what about a new strategy? Well, new owner, IK Investment, says it usually invests in companies that "have potential" and are currently "underperforming." The plan is to conquer the world with EPiServer -- currently mostly dominant in Scandinavia and with a growing presence in the UK, but there's a lot of markets the Swedes haven't really found their footing yet. Together with the EPiServer acquisition, Harbour Software in the UK was bought -- basically already the UK subsidiary, but it has now come under full ownership of EPi. For now, that's the extent of the ambitions.

So what will this mean for current and future customers of EPiServer? Well, the vendor is going to try very hard to expand and gain marketshare. That's not exactly a big break from what they were doing previously. So, to summarize in one word: yawn. I'll wake you up when there is a serious change in course.


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