RSG conducted an online survey in Q4 2015 to obtain practitioner perspectives on key digital marketing technology-related themes. The final survey results included a cross-section of organizations that were drawn from different industries and geographies.
Overall, the survey shows MarTech tools underperforming, although some enterprises have succeeded at balancing strategy, technology, and internal expertise. Here is a sneak peek at what the survey results show.
MarTech Tools Reality check