Digital Marketing Technology Survey Results
RSG conducted an online survey in Q4 2015 to obtain practitioner perspectives on key digital marketing technology-related themes. The final survey results included a cross-section of organizations that were drawn from different industries and geographies.
Overall, the survey shows MarTech tools underperforming, although some enterprises have succeeded at balancing strategy, technology, and internal expertise. Here is a sneak peek at what the survey results show.
MarTech Tools Reality check
RSG subscribers can download the full report here. Others can download the summary report here. Survey participants who opted to receive the summary report will also receive it via email.