On-demand Webinar: Selecting MarTech in an Era of AI Hype

What does MarTech selection look like in an era characterized by almost overwhelming AI messaging? How much does AI really matter to finding the best-fit platform and vendor? What do you need to do differently, and what remains tried-and-true?

These are complicated questions, but you deserve straightforward answers. Get them from RSG.

In this recorded webinar, Tony Byrne provides independent, realistic, and actionable guidance for MarTech leaders contemplating platform shifts in 2026.

Watch the Recorded Briefing

 

RSG Recorded Webinar: Selecting MarTech in an Era of AI Hype

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RSG Recorded Webinar: Strategic Lessons for MarTech Leaders

On-demand Webinar: Strategic Lessons for MarTech Leaders

MarTech has evolved from an idea, to a stack, to a career path for enterprise leaders who can successfully bridge the domains of marketing, technology, and data. After supporting MarTech leaders for nearly two decades, RSG has distilled key strategic lessons to apply for the coming AI era.

2026 Council Schedule

Two Upcoming MarTech Stack Leadership Council Meetings You Should Not Miss

The MarTech Stack Leadership Council exists to give senior enterprise leaders a space to think more clearly about the technology, content, data, and operating models shaping modern marketing, content, and digital experience stacks. We have two upcoming Council meetings that we invite you to consider.