Identity snafus are merely the most visible symptom of a much larger infrastructure challenge—and AI is about to make your choices far more consequential

Of all the platforms in a large-enterprise MarTech stack, CDPs have always engendered the most debate. What specific services make sense at that tier? How should CDPs fit into a modern architecture? Who should own and run the platform? What's the impact of AI?

The term CRM can take on very different meanings -- you'll want to align around just one.

Why CDPs refuse to fade away...

A single customer view is not a one-time project; it's an ongoing process that requires constant adaptation