For the past few years, “AI in MarTech” has largely meant smarter features inside existing tools: better predictions, faster content generation, improved personalization.

All too often you the MarTech leader get sandwiched in the middle

The slogans change, but the underlying misconceptions don’t

This Thanksgiving, Tony and I decided to do something different: set aside our usual skepticism and focus on gratitude.

Many enterprise MarTech teams are piloting AI services across different channels. Somewhat fewer are pushing prototypes into enterprise-wide production amid questions of cost, consistency, and readiness.