It seems like every MarTech vendor now boasts of getting "agentified". But what does this really mean? Surely MarTech teams can benefit from AI agent services, but how mature are the offerings and how realistic are the use cases as of today?
Watch a crack team of analysts from RSG give a rapid tour of what AI agents can and cannot do across your MarTech stack. You've seen the hype; now get the real story.
For the past few years, “AI in MarTech” has largely meant smarter features inside existing tools: better predictions, faster content generation, improved personalization.
All too often you the MarTech leader get sandwiched in the middle
The slogans change, but the underlying misconceptions don’t
This Thanksgiving, Tony and I decided to do something different: set aside our usual skepticism and focus on gratitude.
Many enterprise MarTech teams are piloting AI services across different channels. Somewhat fewer are pushing prototypes into enterprise-wide production amid questions of cost, consistency, and readiness.