Digital and MarTech leaders have been working on personalization for more than two decades and have frequently been disappointed with the results relative to the effort. Will AI and Agents deliver on a long-promised breakthrough? When is true omnichannel personalization at scale worth the effort? How should you plan for the future of personalization in your evolving MarTech stack?

In this recorded briefing RSG Founder Tony Byrne and VP Research Apoorv Durga share answers to these and other questions, as they walk through where personalization services are headed, and offer a practical framework for meeting the future.

Watch the Recorded Briefing