Of all the platforms in a large-enterprise MarTech stack, CDPs have always engendered the most debate. What specific services make sense at that tier? How should CDPs fit into a modern architecture? Who should own and run the platform? What's the impact of AI? Should you even license a CDP at all? And so on....

RSG Founder Tony Byrne and VP of Research Apoorv Durga give a flinty-eyed view of whether and how CDPs will fit into a future stack. Get beyond silly analyst quadrants and learn what key trends are shaping the whole concept of CDPs, as well as the marketplace. Come away with a clear perspective on how your enterprise should approach this technology going forward.

Watch the Recorded Briefing