On-demand Webinar - DAM 2026: Six Trends to Watch in an AI-Driven World

14-Jan-2026

As enterprises accelerate AI adoption, expand omnichannel delivery, and face unprecedented content complexity, DAM (Digital Asset Management) is being pushed far beyond its traditional role as a file repository or workflow tool. Leading organizations are recasting DAM as a foundational platform for intelligence, orchestration, and real-time decision-making.

In this session, Jarrod Gingras explores the most important DAM trends shaping the next 1-2 years, drawing on Real Story Group’s DAM 4.0 research and enterprise advisory work. He will explain why AI initiatives are exposing the limits of legacy DAM models, how DAM 3.0 “Content Warehouse” architectures are becoming table stakes, and what early DAM 4.0 signals look like in practice.

Watch the Recorded Briefing

DAM Los Angeles: Join 300+ Peers in LA

January 30, 2026

Join me March 18-19 at DAM Los Angeles 2026, a Henry Stewart Event.

DAM 4.0 Framework - 2026 Edition

January 16, 2026

The DAM framework identified four distinct maturity stages: DAM 1.0, 2.0, 3.0, and 4.0. Each represents a different way of managing, activating, and learning from digital assets as organizations evolve from storing content to intelligently responding to both human and machine demand.