On December 1st my colleagues Theresa Regli and Kashyap Kompella discussed key trends shaping the marketplace and how they may affect your technology choices.
The marketing world has never seen so much change, so quickly. The core concept of the marketing funnel is disappearing and has been replaced by the "customer journey." Circa 2017, marketing will continue to be more reliant on complex technology — will you have the right tools to get there?
After years of hype, MarTech tools are starting to deliver on some of the promise, but many marketers are still grappling with basic challenges. There’s a broad diversity of marketing use cases, and enterprises must choose between end-to-end platforms (pushed by vendors and some analysts) versus simpler products and specialist solutions to fulfill marketing requirements.
Against this changing landscape, RSG's recorded video can help you clarify your options for 2017.