[On-Demand Briefing] Revisit Your MarTech Stack

The typical enterprise employs 10 - 24 different tools in their MarTech stack, but the nature and usage of those toolsets varies widely from organization to organization.  Led by my colleague Tony Byrne, this briefing offers three new approaches to examining your MarTech architectures, to help you set effective investment priorities going forward.

In a fast-paced, 30-minute tour, Tony explored alternate approaches to evaluating your current MarTech stack, and provide practical advice for shaping your enterprise architecture going forward.

MarTech Stack

Access this briefing here.

 


Our customers say...

"Finally, a review of MarTech suites that takes a critical look at these tools. I found it essential to understanding the promise of these solutions -- as well as some important tool and vendor weaknesses."


Alexander Deligtisch, Founder, Spliteye Multimedia

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