Many enterprises are re-assessing their investments in Web Content & Experience Management (WCM). In some cases, organizations are looking to implement it for the first time. In other cases, enterprises seek to replace a creaky system from a legacy WCM vendor.
WCM adherents must often compete for resources with important outbound marketing initiatives. What is the case for investing in inbound engagement? As it happens, technology to manage web content and visitor experiences is a "must have" across every industry.
As marketers seek to create more sophisticated microsite and landing pages, and transition from responsive to adaptive mobile, WCM becomes essential. More advanced use cases — like injecting marketing communications into transactional environments — can also call for effective WCM technology.
In this recent online briefing (register to see it on-demand), RSG Founder Tony Byrne explored the key benefits that the right WCM technology promises. But he also gave the real story on costs you need to plan for when building a business case for your WCM initiative.