DAM Scenario 8: Media-Based Knowledge Management
Digital Asset Management Scenario #8 in RSG's newly-updated roster of DAM vendor evaluation criteria takes a closer look at the requirement to handle knowledge objects and manage media-based, data-rich assets.
Knowledge Management traditionally revolved around managing text-based objects, so Enterprise Content Management (ECM) or document management systems became the default knowledge management platforms, maybe supplemented by a wiki
A growing problem emerged, however: how do you managed knowledge that doesn't live in documents or wiki pages?
It's a Media-Heavy World
In today’s media-heavy world, more and more knowledge is not text-based at all;instead it lives in slide decks, individual slides, short-form video, long-form video, and infographics. As a result, enterprises are looking to their system that handles media-based, data-rich assets to handle their knowledge objects, leading some to manage knowledge in their DAM system.
While all DAM systems can store media, the way they do, differs dramatically between vendors.
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Many DAM Systems Are Limited
Some DAM systems lack basic but important knowledge management norms, like advanced search, where-used reporting, ratings, and other metrics. Others lag in integration to traditional enterprise systems like MS Office (especially PowerPoint and Outlook), or Active Directory environments.
The inability of some systems to manage assets in an object-oriented way prevents establishing the sophisticated relationships between knowledge objects that they need.
For most enterprises, only a few of today’s DAM systems are cut out for what’s needed to serve this use case. Is the vendor your looking at a good fit for you? Ask an expert, we'd be happy to help you asses the large variety of products available.
- Consulting firms
- Knowledge-heavy high-tech firms
- Knowledge management operations at large enterprises
Is Media-Based Knowledge Management one of Your Scenarios?
Find out which vendors are best suited to this scenario by using RSG's RealQuadrant Shortlist Generator as part of your DAM research subscription.
Other Posts in This Series
Marketing Asset Management:
Enterprise Asset Management:
- Work-in-Progress Creative Management
- Photo / Asset Library
- Media-based Knowledge Management (you are here)
- Highly-regulated Environment (coming soon)
- Digital+Print Publishing (coming soon)
- Periodical & Catalog Production (coming soon)
Video & Audio Management:
- Media Library Review & Approval (coming soon)
- Media Editing & Assembly (coming soon)