The Digital Asset Management (DAM) marketplace has a great diversity of vendors — ranging from sophisticated platform vendors, to simple image library tools — but no single vendor dominates the segment.

Reliable estimates of DAM vendor market share are generally hard to find. However, we have derived relative product usage data from our survey of subscribers and other (primarily large) enterprises. Note that this data does not represent formal market share figures, but it highlights key trends in the marketplace around customer uptake and product prevalence.

The industry map confirms that no single vendor dominates the DAM segment. In fact, even the largest vendor's market share doesn't reach double digits.

DAM customer share based on RSG’s 2015 Industry Survey. Note: T, X, and O respectively refer to North Plains Telescope, Xinet, and On Brand, and Adobe Scene7 is now part of the AEM Suite. (Open image in a new tab for a larger version.) 

A mash-up of this customer share data with customer satisfaction ratings for these DAM products reveals an interesting insight: high market presence does not automatically translate into a high customer satisfaction rating. 

Find this customer satisfaction heat map (different from the above diagram) -- as well as how you can use these insights in your DAM technology selection -- in the advisory paper, Digital Asset Management Industry Heat Maps, available exclusively to our subscribers.

If your organization is not yet a subscriber, get in touch with us to explore subscription options.