Today we release an advisory paper to address some key questions asked by our subscribers around the challenges of scalability, integration, and multi-channel distribution of brand, media, and marketing assets in large enterprises.
Entitled "DAM Best Practices in Large Organizations: How DAM Implementations Can Be Innovative, Enterprise Wide, and Multichannel," this research is an aggregation of industry-wide interviews and direct digital asset management strategic work we've done with our customers over the past 6 years.
Some key areas we explore are:
- Departmental DAM software originally designed to support only small-scale marketing scenarios is now stretched to support increasingly large-scale, multichannel enterprise requirements, with moderate levels of success
- DAM’s intersections with PIM (Product Information Management) and WCM (Web Content Management) are often the most important (yet least understood) integration points in the majority of large organizations; these and myriad other technologies support broader CXM (Customer Experience Management) strategies
- Large enterprises increasingly standardize audio and video production software in order to minimize the effort and server power required to ingest and transcode assets
- Key initiatives in modern enterprises are the consolidation of redundant, similarly purposed or similarly functional silos, and reconciliation of user interfaces on the front end. Metadata is shared among systems in a strategic way via web services