DAM and mobile: should you go with a dedicated mobile app?

As I prepare my plenary session presentation for the upcoming Henry Stewart conferences in New York and London, I'm doing a lot of research on how well digital & media asset management (DAM) tools adapt to mobile environments.

Several DAM vendors, most prominently OpenText's Media Manager (formerly Artesia), offer Flash-based user interfaces. Others, such as MediaBeacon and celum (a vendor whose IMAGINE software will be evaluated in our next DAM research release), are very strictly HTML-based. North Plains, who will roll out version 9 of Telescope in a couple months, has a new HTM5-based interface, as well.

Since Flash applications don't work on the iPad, vendors like MediaBeacon use HTML5 as a selling point -- their application can work on the iPad, because it works in Safari. OpenText, meanwhile, has developed its own iPad-specific DAM app, which allows for asset review, video playback, and workflow approvals. 

So which is "better" -- the application that works on an iPad because it works in Safari, or the application that's designed for a specific device?

Neither is inherently better, despite vendors asserting otherwise. Though it's nice to be able to access a DAM application's full functionality via a tablet's web browser, that application isn't necessarily taking advantage of the form factor and the touch screen the way a custom tablet application might. Many web-based apps detect Safari and say, "this is a Mac, deliver the UI as if it's a Mac," without taking full advantage of touch screen gestures. It's still a mouse-oriented, drag-this-little-bar-to-the-right function to make assets bigger, as if the tablet was just about touching the screen in one place.  

So, even if an application works in your tablet browser, that doesn't mean the application is working any differently than it does on your bulky laptop (or desktop). This can be considered good or bad, depending on your perspective.

Despite the hype about tablet apps, there's no reason to choose or eliminate a vendor from your selection process just because they don't have a mobile-specific app. Be sure to look at what your real mobile use cases are: you may not need to edit video segments on your tablet -- even if a vendor tells you that you can.

I'll be exploring the topic of DAM and mobile further for our DAM research subscribers over the coming months, as well in my presentations at the upcoming Henry Stewart conferences. 


Our customers say...

"The Digital Asset Management Research is a straightforward, comprehensive report that's invaluable to anyone considering or implementing digital asset management. With a no-nonsense approach to evaluating the major vendors and best practices, this report is a true handbook. It's my new bedside reading..."


Faith Robinson, Content Strategist & Industry Thought Leader

Other Digital Asset Management posts

DAM Trends to Watch in 2024

To navigate this dynamic environment, we are excited to announce a must-attend webinar: "DAM Trends to Watch in 2024," scheduled for February 28, 2024, at 01:00 pm ET / 18:00 UTC. This webinar is designed to accelerate and align your DAM initiatives with the evolving marketplace, ensuring your strategies are current and ahead of the curve.

DAM New York 2023: Year 20!

Henry Stewart’s next in-person event, DAM New York 2023 (aka the World’s largest event dedicated to Digital Asset Management) is the 20thyear of the conference!

Join Us at DAM LA

After a few long years, we are now just a few weeks away from the DAM community reconvening on the West Coast.