DACH DAM Vendor Update: celum and Picturepark

One of the longest-standing cloud-inclined vendors in the DAM industry, Picturepark offers a multi-tenant SaaS solution with flexible deployment options and strong metadata management capabilities. Although Picturepark's presence in the US is growing, its implementation partner network is still underdeveloped, and it serves a mainly European (especially DACH) customer base.

Picturepark is most frequently employed for image storage and organization rather than production and publishing, relying on integrations, plugins, and connectors to carry out tasks outside of basic DAM Library scenarios. Does this ever-growing suite of extras and bolt-ons to the Picturepark architecture allow for true enterprise implementations? We weigh in on this in the latest edition of our DAM research.

Another DACH vendor that gained prominence in the early- to mid-2000s, celum’s market presence has grown steadily over the last 10 years. More recently, celum has chosen to focus its efforts on bigger deals -- and thus larger clients -- abandoning some of its less-expensive offerings for a bigger piece of the pie. There is some confusion as to how the shuffling of its product line will pan out, but if anything is clear, celum (like HP, OpenText, and ADAM) is moving away from departmental and smaller implementations altogether. Perhaps some day soon, to follow on the theme, it will choose to write the name of its company with a capital letter "C."

celum is considered one of the most R&D-oriented DAM vendors, and nothing is set to change in this regard; you just might have to pay for formerly optional and in-progress extras as part of its base package. However, celum still offers its main product at a price point that lies somewhere between average and the high end of what we see across the market -- particularly considering its significant audio / video management components.

In addition to reading the details in our Digital and Media Asset Management Evaluation Report, version 7.0, you can compare how celum and Picturepark perform across 15 DAM use cases, using our Realtime Vendor Comparison Tool.

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