After helping hundreds of large enterprises select technology over the past few decades, my colleague Jarrod Gingras and I learned some important lessons. We captured those learnings in a book, "The Right Way to Select Technology" (Rosenfeld Media).
The book makes a passionate but practical case for replacing tradtional waterfall methods (usually based on long spreadsheets of requirements) with a more agile, human-centered approach.
I'm happy to extend an offer to receive a complimentary ebook version to the following specialists at end-user enterprises:
- Technology Procurement Directors
- Enterprise Architects
- Marketing Operations Leaders
- MarTech/CX/DX Stack Owners
Simply go here to obtain your authorization code, via corporate email address (registration required).
Technology specialists at consultancies/agencies/integrators and vendors can order the book directly on Amazon.
If you'd like to preview some key lessons from the book, check out our series of tech selection tips.
I always welcome your feedback.