When Employees Need Documents on the Go

  • July 11, 2016

This frequently comes up in sales situations, where a colleague may be onsite at a customer location presenting your company’s solution. The slide below shows some of the requirements for salespeople, but could be generalized for all types of mobile employees...

When Do You Need ECM vs. Cloud File Sharing?

  • June 24, 2016

I often see customer shortlists that have one or more cloud-based file sharing services along with one or more of traditional Enterprise Content Management (ECM) tools. Most often, at least one of them is in the wrong shortlist, but how do you distinguish between them?...

Self-appraisal of our 2015 predictions

  • December 10, 2015

Okay, so how did we do? I total it up to 7 out of 10 (Yes - 6 times, No - 2, Partial - 2). That’s not as good as last year but not bad either...

EMC De-syncs from Syncplicity

  • July 8, 2015

As a standalone service, Syncplicity probably wasn’t lucrative enough for an EMC sales strategy that focuses on large deals. Moreover, customers who are not "EMC shops,” and others will probably find it easier to deal with a standalone Syncplicity instead of EMC...

Mind the Overhead in Digital Marketing Suites

  • May 18, 2015

When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple products within the suite...

Clouds vs Best-of-Breed in Digital Marketing

  • April 10, 2015

We see the same thing -- the same hype -- getting repeated in the Digital Marketing marketplace. Many vendors are pushing Digital Marketing "Clouds" -- the new moniker for suites.  And the same cast of industry analyst shills are lining up to promote them on vendors' behalf...

Webinar: Is Your ECM/DAM System Cloud Ready?

  • March 17, 2015

It's actually not always a simple proposition, but as enterprises seek to decrease infrastructure spending and free up IT resources, the cloud has risen to the forefront on many agendas...

Box Unboxing into Content and Collaboration

  • March 12, 2015

Box sees itself as a broader provider of content and collaboration services. The vendor wants to become a content layer that licensees can use to build their own applications that access Box's underlying services. This is a major shift and will have architectural implications going forward...

The inside scoop on hybrid-cloud DAM and ECM

  • February 16, 2015

There are other alternatives as well, and as you can imagine, the use cases and scenarios for these alternatives will vary. Consequently, you will need to apply different technical skills, infrastructures, and architectures. You also probably need different governance and processes depending on these variations...