Myths That MarTech Vendors Tell Themselves

  • June 14, 2016

Myths are important because they allow cultures and institutions to share common stories. They often have a foundation in the truth, but in a commercial context, they can become quite disconnected from reality...

Slack: The Real Story

  • June 3, 2016

Both the tech press and the mainstream publications gush over this tool as if it were the next best thing since sliced bread, but Slack is unproven for enterprise use....

Enterprise Social: It's All About Applications

  • May 25, 2016

The real experience among RSG's larger enterprise subscribers is that organization-wide attempts have frequently not turned out well, while implementing targeted applications has tended to yield more useful results....

Technology Selection Quick Tip: No Canned Demos

  • May 24, 2016

Always have technology vendors demo your unique use cases rather than their canned routines. A browser with a good Internet connection is much more useful here than PowerPoint slides. Insist on the former....

Is Google finally serious about the enterprise segment?

  • May 23, 2016

As a potential customer, understand that Google is signaling serious intent but that they are still in the early stages of that journey. Even for the mighty Google ambition does not automatically guarantee success...