Adobe and Microsoft Azure Partnership - Much Ado About Nothing?

  • September 29, 2016

In short, this is co-opetition of sorts between Adobe and Microsoft. Co-operate and compete with each other opportunistically, while agreeing on a flashy announcement that makes you both look good in the press. For you the MarTech enterprise buyer, it's going to be business as usual...

What Is a Real Quadrant?

  • September 13, 2016

Customers and consultants have a love-hate relationship with marketplace "quadrant" diagrams. You love the visual simplicity, but you hate the oversimplification of large, complex marketplaces and the abstract nature of vendor scoring....

Big Crunch - The Expansion and Contraction of MarTech

  • August 31, 2016

In Cosmology, the Big Crunch refers to the scenario where the universe stops expanding and starts contracting. As the Big Churn in MarTech plays out, you'd want to pay a lot more attention to the technology you're selecting....

New and Updated Digital Marketing Technology Evaluations

  • August 29, 2016

The evaluations take an in-depth look at the products but also answer the all-important "so-what" for the enterprise buyer. We don't just report the "findings" but also analyze what a particular feature/approach/architecture choice means for you in terms of usage or implementation....

Eight Lessons for Digital Leaders

  • August 9, 2016

I'd like to share eight lessons in the interest of fulfilling our central mission: helping you make better technology decisions...

On-Demand: Flavors of Cloud

  • June 30, 2016

This recorded webinar explores current flavors of the cloud, and provides a glimpse into how RSG evaluates vendor offerings through their variety of "cloudy" lenses....

Myths That MarTech Vendors Tell Themselves

  • June 14, 2016

Myths are important because they allow cultures and institutions to share common stories. They often have a foundation in the truth, but in a commercial context, they can become quite disconnected from reality...