Tech Selection Tips #12: Evaluate Proposals Critically

  • August 9, 2017

Give your team adequate time to read and evaluate, enabling your colleagues to pay particular attention to responses on user stories, architecture, and pricing — before undertaking their first downselect decision-making....

Do You Need Digital Asset Management?

  • August 7, 2017

How do you know if you need Digital Asset Management technology in your enterprise? Do any of these challenges resonate with you?...

New Book Applies Design Thinking to Tech Selection

  • August 2, 2017

Tony and I try to capture how design thinking can lead to better technology selection in a new book, "The Right Way to Select Technology: Get the Real Story on Finding the Best Fit."...

Digital Asset Management for CPGs

  • August 1, 2017

In today's environment where customers are interacting with brands in more ways and more channels than ever, brands feel more pressure to take better control of the core assets that underpin all the stories their marketers are trying to tell...

Making Sense of Microsoft Solutions for MarTech

  • July 6, 2017

As Microsoft aggressively "cloudifies" its solution portfolio though, we're witnessing some major changes happening to the product line. What are the implications for you as a customer?...