London Calling

  • 27-Jul-2007

The Greater London Authority is going to share Web Content Management System services to boroughs and other government entities on a fee-for-service basis. I don't think it will work.

Don't get me wrong: I hope for their sake it does work. But having participated in at least two such attempts and witnessed several others, I'm not optimistic. The obstacles are many and serious:

  • Traditional Web CMS tools (including, in this case, Tridion) usually don't lend themselves to working well in a shared services environment
  • In the absence of meaningful shared policies, standards, and models (content, metadata, process, etc.), cost savings and customer value quickly dissipate
  • Similarly, not everyone wants to join an uber-portal, often for good reason
  • Public agencies typically don't make good service providers to other public agencies, even when they are using outside contractors, perhaps unless the service at hand is a true commodity, which brings us to...
  • ...In this still-young market, the same tool inevitably doesn't work well across multiple scenarios, and prospective participating agencies eventually feel shoehorned into a tight technology box

For a longer critique of the broader concept, read "Question CMS Consolidation" in these pages by Graham Oakes.

Our customers say...

"Your CMS research saved us money and efforts in identifying the right WCMS provider for our local market."

Moath Abdullah AL-Manayes, Executive Manager, Kuwait Neshami Company W.L.L.

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