Mediasurface acquires a second CMS

  • 8-Apr-2005

UK-based Mediasurface has purchased Silverbullet, a small CMS vendor in Holland that offers a hosted solution for small businesses. The company says, "There is no conflict of interest between our Morello product and Silverbullet." We say Mediasurface might have had a hole in their pocket after going public last year. The history of these sorts acquisitions is not promising (c.f. divine); the technologies and sales models don't overlap, and customers get annoyed when there isn't an easy upgrade path after all. But the CMS market remains young, and so we will keep an open mind...

Our customers say...

"I was really excited to preview RSG's Digital Marketing Technology evaluations. It's great to have a resource that explains what vendors really do, rather than what they say they do."

Gino Bona, Digital Marketing Consultant

Other posts

Webinar: The New Omnichannel Stack

  • March 18, 2019

Welcome to the new era of Omnichannel. Learn why your MarTech or DX Stack may not be delivering the Omnichannel promise....

Myths That MarTech Vendors Tell Themselves

  • March 14, 2019

Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality...

What Is a Real Quadrant?

  • March 5, 2019

Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...

MD