Digital Asset Management systems now assume on more important roles in MarTech stacks, but this has digital leaders and architects asking important questions.
Is our DAM meeting our current expectations? Is our DAM helping us achieve our omnichannel marketing goals or is it hindering our progress? Is our incumbent DAM poised to grow with us? If we haven't yet selected a DAM, what's the right vendor to future-proof our stack?
In this fast passed session RSG looks at a better path toward selecting DAM technology for the 2020s. You'll learn about the most important criteria when creating a shortlist, what should really be in that (brief) RFP, and how to plan a vendor demo that's meaningful and useful to you.