OpenText Buys Artesia: Mainstreaming DAM?
The last of the major independent Digital Asset Management (DAM) vendors, Artesia, has been acquired by OpenText. To some extent, this represents the mainstreaming of asset management -- a traditionally somewhat obscure product segment. However, don't expect asset management facilities to be added to existing CMS products without an additional fee. OpenText has been very hungry lately, but given recent indigestion over other acquisitions, we wonder if it isn't time for them to push back from the table for a while...
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