Packaged Customer Data Platform (CDP) technology now tops many customer experience roadmaps for very good reasons. CDPs can give engagement managers a much more adaptable environment to unify customer and prospect records.
Today you can chose from more than 30 plausible CDP platforms. Which one is right for you? On the surface they mostly look the same, but underneath the covers they actually behave quite differently.
Access this recorded briefing where RSG founder Tony Byrne teaches how to pick the right CDP short list. Based on RSG's usual hard-hitting evaluations of major CDP vendors, Tony tours the market and offers a practical methodology for selecting the platform best suited to your particular needs.
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